Our region

Bavaria

Where the heart of tradition beats

Bavaria, a place deeply rooted in the heart, holds the feeling of brass band music, beer garden laughter and living customs. Here, between the majestic Alps, nature and tradition reveal themselves in all their splendor. Mountain huts on steep slopes invite you to relax and admire the landscape.

The proud Bavarians reflect their roots – from old farms to towns steeped in history. Centuries-old churches and castles tell of times gone by, while Bavaria is both lively and modern. Munich and Nuremberg offer vibrant city life, while small villages exude rural idyll. Street cafés and beer gardens are evidence of conviviality.

Bavaria, a place of enjoyment – from hearty cuisine with pork knuckle, pretzels and Obatzda to fresh beer from numerous breweries. The Bavarian feeling means home, tradition and warmth. Time seems to pass more slowly here and people enjoy life to the full. Bavaria is not just a region, but a home for the heart.

Upper Franconia

Where nature touches the soul

Upper Franconia, where nature touches the soul: Gentle hills, green forests, clear rivers and lakes convey a deep connection with the earth. Villages tell stories of times gone by, with charming half-timbered houses that bear witness to deeply rooted traditions.

But Upper Franconia is more than just history – it is also creativity and innovation. Cities such as Bayreuth and Bamberg offer a lively cultural scene with art galleries, theaters and concert halls that create space for inspiration and enjoyment.

Bayreuth, the pearl of Upper Franconia, is full of music. The world-famous Bayreuth Festival attracts music lovers, and the UNESCO World Heritage Site, the Margravial Opera House, shines in baroque splendor.

The people of Upper Franconia are close to nature. Hiking trails and cycle routes lead through idyllic landscapes, and the fresh air invigorates the senses. Here you can unwind and enjoy the beauty of nature to the full.

Upper Franconia, where the tranquillity of nature and the vibrancy of culture coexist in harmony – a place where time slows down and the senses awaken. Here the soul can come to rest and discover the beauty of life.

Bayreuth

Where music is in the air

Bayreuth, where music is in the air: Picturesque parks and baroque splendor form a unique backdrop for sounds and culture.

The Bayreuth Festival, the heart of the city, lets the music of Richard Wagner fill the opera houses. The city becomes a magical place where the souls of visitors are touched by music.

But Bayreuth is not just Wagner. Its rich history is reflected in historic buildings such as the Margravial Opera House, a baroque jewel and UNESCO World Heritage Site.

Culture also flourishes in modern forms – art galleries, museums and a lively theater scene delight the senses.

Bayreuth is a city of indulgence – cafés and restaurants invite you to discover Franconian cuisine with regional specialties. A cool beer from the breweries rounds off the culinary experience.

The proud inhabitants cherish their city and musical tradition. Green parks offer space for relaxation. Bayreuth, where music is in the air and culture can be felt in every corner – a place where the soul blossoms and the sounds of the heart are awakened.